Suzuki Motorcycle India targets 10% of 150cc bike segment with Gixxer launch

Thursday 11 September 2014, 12:31 PM by

Suzuki Motorcycle India has launched a street sports bike and is targeting to grab hold of around 10 per cent of the 150 cc segment with this product. The Suzuki Gixxer was launched at a price of 72199 INR and is expected to be a hit among the youth of the current generation. The model has got more than a thousand bookings already and it aims to sell over 50000 products within a period of six months. The bike has exceptional features for this segment, one of which is the impressive mileage of 63.5 kilometres for a litre.

Suzuki Motorcycle India targets 10% of 150cc bike segment with Gixxer launch | CarTrade.com
Suzuki Motorcycle India targets 10% of 150cc bike segment with Gixxer launch

Atul Gupta, the executive vice-president of Suzuki Motorcycle India was present at the launch. He said, "We have already rolled out four products this year. The fourth is being launched today. In the 150cc category, there are two sub divisions – practical drive and pleasure drive. We would like to position Gixxer in the pleasure drive, which is the preference of the younger generation."

Gupta later added, "The 150cc segment logs sales of about 70,000 units per month. We are looking at about 10% of it". The Gixxer will be pitted against popular names like Yamaha FZ, Bajaj Pulsar and TVS Apache that will definitely be some stiff competition.

Suzuki Motorcycle India targets 10% of 150cc bike segment with Gixxer launch

As a matter of fact, Suzuki has launched the Suzuki Eco Performance (SEP) technology-oriented engine. This mill has been designed in such a way so as to reduce all possibilities of mechanical losses, thus increasing the overall performance and achieve a high economy. Gupta said, "With this technology, the customer gets unmatched engine performance without compromising on fuel economy,"

The bike comes with some of the key features like a dual exhaust, which is a first time in the 159 cc segment. Apart from that Gixxer gets mono disc brake in the front and aerodynamic fuel tank. Complete digital display has been installed on the bike. The total kerb weight is somewhere around 135 kilograms, which is a standard in this segment.

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