Mumbai, 26th August 2008: Škoda ranks highest in overall sales satisfaction for a second consecutive year, according to the J.D. Power Asia Pacific 2008 India Sales Satisfaction Index (SSI) StudySM released on 25th August ’08. ŠkodaIndia ranks highest with an overall SSI score of 799, performing particularly well in all seven factors driving new-vehicle owner satisfaction.
Speaking on receiving the award, Mr. Thomas Kuehl, Member, Board of Director, Sales and Marketing, ŠkodaIndia said, “We feel extremely honored to reach the top ranking of JD Power SSI study for a second consecutive year. It has been a constant endeavour to meet our customers’ expectations through our world class cars, enhanced ownership experience and human touch. We thank our business partners and valued customers for their continued patronage. This validation by the J.D. Power stands as a testimony to our success.”
“Škoda customers are particularly satisfied with the salesperson and the sales initiation process,” said Mohit Arora, Senior Director at J.D. Power and Associates, Singapore.“
The study in its ninth year measures new-vehicle owner satisfaction with the sales and delivery experience by examining seven key factors: delivery process; delivery timing; salesperson; sales initiation; dealer facility; paperwork and deal.
It finds that overall satisfaction across the industry averages 767 on a 1,000-point scale, with six of 10 vehicle manufacturers included in the study performing above the industry average.
The 2008 India Sales Satisfaction Index Study is based on responses of more than 5,416 owners of 41 different vehicle models at two to six months of ownership. The study was fielded from March to June 2008 in 20 cities in India.
