In wake of revamping its image among the two wheeler enthusiasts in India, Royal Enfield has put on offer new colour options on its Classic 500, Classic 350,Thunderbird 500, Thunderbird 350, Bullet 500 and Bullet Electra. Besides offering new colour options on its bikes, the company recently also revamped its logo, crest, monogram and badges.
Among the new colours being offered on the Classic range of Royal Enfield, a new Classic Tan shade on Classic 500 and Lagoon and Ash colours along with silver and black colours are available on the Classic 350. The Thunderbird range that includes Thunderbird 500 and Thunderbird 350 are now being offered in two new colour options, Marine and Stone. By offering new colour options across its range the company hopes to lure customers. Mechanically, these bikes are the same, no changes have been made on that front. With the competition intensifying in bike segment, it becomes inevitable to escape necessary tweaks in whatsoever forms. Offering something new increases visibility among the customers and helps auto makers to maintain sales volume. India has seen launch of various foreign two wheeler brands including Hyosung, Harley Davidson and KTM into the domestic market, therefore it becomes mandatory to keep coming up with new additions.
