Renault India endeavors for 20 fold sales rise in 2012

Wednesday 04 April 2012, 12:17 PM by Vikas Yogi

In an endeavor to establish stronger stand in the versatile Indian auto market, the Indian subsidiary of the French automaker Renault is strategically aiming to multiply its sales by 20 times in the country after witnessing marginal sales of 1,500 units in the last year.

The car maker, which took off the Indian market in the year 2005 partnering with leading commercial vehicle manufacturer, Mahindra & Mahindra Limited, announced its dissolution in 2010 to singly operate its Indian unit.

Renault India marked its entry with its elegant and stylish sedan, Fluence followed by the tough, upbeat and premium SUV, Koleos and finally has launched the trendy hatchback, Pulse that is majorly based on Nissan Micra hatchback, realizing the demand for small segments cars in the Indian auto market.

The trajectory of the launches from the automaker’s portfolio has followed a descending pattern due to which the company has lately been able to connect with the majority small car buyers.

On the sidelines of the launch of diesel version of its premium sedan Renault Fluence, Mr. Marc Nassif, the Managing Director of Renault India, said, "We're late, but not too late. We're coming to India on the fast track with our five car launches in 15 months."

With five new launches streamlined, amongst which two launches pertain to the current year, Renault India is fiercely pacing to give tough rivalry to the existing big players along with attaining a leadership position in the Indian auto market.

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