Ratan Tata Asks for Cost Cutting for Jaguar Land Rover

author image Rishi
Thursday 30 July 2009, 00:00 AM

Tata Motors is planning to build all its cars including Jaguar and Land Rover with light weight aluminum bodies to cut costs. The company is also developing hybrid engines to be used in future models. It has also made considerable progress in identifying sources from India for its two premium models.

However, “Tata Motors on the other hand has recognised the high level of technology and skills embedded in JLR which could be of great value to both companies,” Ratan Tata added in a statement in 2008-2009 Company’s Annual Report. He also stated that the sales of the Jaguar have fallen by 20 percent and that of Land Rover by 51 percent from October 2008-March 2009 as compared to the corresponding period in the previous year.

He also said that one of the most important things for the two brands is to sustain through these difficult times. However, it is expected that the company shall sail through with its new products and aggressive marketing campaigns.

In 2008-09, Tata Motors reported a consolidated loss of Rs 2,505 crore on an income of Rs 70,939 crore against a profit of Rs 2,167 crore on an income of Rs 35,660 crore the previous year. The consolidated operations were significantly driven by JLR.

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