The year 2012 will see the corporate sector formulating better marketing strategies to tackle the global economic unrest. Business enterprises in India have had a hard time because of the increasing fuel prices, interest rates and the recent fall of Indian rupee against the U.S. dollar. Moreover, these crises are expected to persist in 2012 as well.
For the New Year, automobile industries have set their eyes on maximum returns through improved marketing strategies as the consumer is not ready to shell out extra penny because of prevailing economic conditions. Auto makers around the country are planning to maintain a large market share by opting for substitute products. The automobile sectors have pulled up their socks and have started producing diesel car models in large capacity to deal with increased petrol rates. Moreover, in order to entice Indian customers, car manufacturers are offering their technologically advanced models at lower prices.
Owing to the increase in petrol prices, sale of petrol variant models have come to stand still. On the other hand, the demand of diesel models is increasing at a fast pace. As per the recent sales report, luxury car brands like BMW and Audi have witnessed huge demand for their diesel variants. This demand for diesel car models will continue to surge in 2012 as well. With incessant dip in car sales, Indian automobile sector will look forward to lift the sales graph for the New Year.
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