Car sales in Gurgaon appear to have bounced back after a slothful growth in the past months. There has been a slight increase in the demand and sales for luxury as well as medium segments, most dealers report. Considering the slow growth of the entire automobile market and the manufacturing process, this festive season seems to bring respite to car dealers.
Over 20 per cent downfall in sales was recorded by dealers at the beginning of this month. According to a report by Society of Indian Automobile Manufacturers (SIAM), sales fell by 3.5 per cent in the period between April and November of this year. Most dealers also reported sluggish growth in the first two weeks of December.
Sharad Mehra, Director of a Hyundai dealership in Sector 37 of Gurgaon said that the demand was low in the first two weeks, though it is picking up “as we get nearer to the New Year”. The month of December is almost always a good period for dealers, resulting in heavy sales. Nonetheless, the slowdown in the market is evident and the market is not exhibiting the dynamic growth that it showed last year. Many manufacturers may also have to reduce the production capacity in months to come, as per Mehra.
According to Inder Pal, Sales and Marketing Head of a car dealership in Udyog Vihar Phase III, the demand in this month made up for the losses of October and November, which was around 20 per cent lesser than this month.
The luxury segment, however, seems to have flourished in the previous months. Audi, the luxury car manufacturer, was able to sell 482 cars in the month of November, 2011. An Audi representative stated, "The company has sold 5,117 cars from January to November this year. The growth rate has been 83%”. The company's sales have already surpassed the set margin of 5000 units that it had set for this year.
It remains to be seen if the sales will continue to rise in the coming months. According to Nikunj Sanghi, President of the Federation of Automobile Dealers Associations (FADA), the first quarter of the New Year will decide the future of the Indian car market.
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