Popular web portal CarTrade.com has been a great platform for buying and selling new or used cars in India. The Mumbai based company lay its foundation for the online platform in the year 2012 and takes pride in mentioning over 3.8 million unique visitors searching for relevant information and researching on new and old cars. Recently, CarTrade.com has come up with a new commercial that emphasis on our business concept.
The latest advertisement that has gone live is based on a consumer's heart (dil) and mind (dimaag) that fuels an interesting debate on whether to choose a car based on where the heart is set on or to go for the one that makes more practical sense. Vinay Sanghi, founder and CEO of CarTrade.com, said, "CarTrade.com prides itself on the extensive variety of cars that we have available for the consumer to choose from and we wanted to communicate the same in an interesting and funny manner. We feel that this commercial will help associate the brand with the values of choice and trust." Online sources for searching relevant information is steadily gaining popularity in the Indian market. Earlier, selling or buying a vehicle was based on word of mouth or goodwill with the dealer or broker known to the interested buyer.
The new campaign highlights the USP of this portal in a best possible way – CarTrade.com gives out all the relevant piece of information on cars that is available in the market across models, brands and manufacturers, and interested buyers need not worry about exploring every car outlet in the city to find their right suited car. The advertisement based on making a right decision was conceptualized by the agency partner FCB Ulka.
CarTrade.com has taken an initiative to organize this sector which has been functioning as a large unorganized business. For people who are interested to buy a new or a used car, you now know where to find answers to your queries, Happy Choosing!