Ford India recently unveiled its small car Figo for the Indian market. It intends to keep its promise to deliver more to Indian customers from its global product portfolio. In a recent interview, Michael Boneham, president and MD for Ford India, indicated that the company will launch a new product in India every 12-18 months.
Boneham was talking to the press during the launch of new dealership Victoria Ford in Kolkata. "We now have a market share of nearly 2% and we want to grow it significantly in coming years. Launching of new cars from the Ford stable, will play a crucial role in growing our market share in India." He refused to elaborate on company’s India plans in the long run.
Ford India also exports its cars to South Africa from India. Last year it exported about 4000 units and according to Boneham, Ford intends to maintain the current levels. Ford also has its engine plant in India that caters to global demand for its models across the world. The engine plant in India is export hub for Asia-Pacific and African region. Ford currently has capacity to produce 2.5 lakh engines annually.
