Mercedes-Benz India, the domestic arm of well known German auto maker, has introduced a new application, named as ‘myMBFS’, for iPhone and iPad users in India. Interestingly, this app happens to be the first of its kind, which has been introduced by an auto financial services provider in the country.
The new application facilitates all iPad and iPhone users to track the three pointed star’s nearest showroom, check current promotions from Daimler Financial Services (DFS), contact DFS Finance as well as Insurance Manager and determine the EMI of any model. With the launch of a new initiative, the auto maker continues its approach to expand the customer base in the country and further enhance its ownership experience with the help of unique moves.
Expressing his views on the new programme, the Managing Director of Daimler Financial Services India Private Limited, Sidhartha Nair, was quoted as saying, “Our customer base today, who aspires to own a Mercedes-Benz car, are technology savvy and are always in touch with the world on the go. Our ‘myMBFS’ application not only gives them an access to the world of Mercedes-Benz but also helps them in their purchase and finance decisions. This app will help us deliver our customer centric services, in the digital world, through devices to the palm of our customers. The fascination for innovative technology has always guided us to pioneer better ways to connect with the customer. This app is specifically tailored for India, ensuring that customers have access to information relevant to them.”
Reportedly, the new app of Mercedes-Benz can also estimate the monthly payments for its prospective customers. Using this application, individuals can also directly contact the nearest dealer for more information. The ‘myMBFS’ app is supported by all those devices, which runs on iOS 5.0 or later. It can be downloaded for free from the Apple App store. The ‘myMBFS’ application has been jointly developed in Singapore and USA, and is completely localised to remain parallel with the demands of Indian audience.
Coming to the major highlights of this new application, it features ‘Promotions’, which allow individuals to see the active promotional schemes that are offered on the Mercedes-Benz models. Estimator is another key feature of this new app, which allows users to find out the monthly instalment of the auto maker’s different models, after specifying details like class of model and length of contract, among others.
Individuals can also get the quotes after determining the value of monthly payments. Users can also request for a detailed model quote from the nearest outlet by just sending a request email for quotation and entering few contact details. Another feature of the application is Dealer Locator, which facilitates users to view the nearest outlets in their area through GPS. After tracking the location, individuals can either call the dealer or map his location through the internal mapping client of their Apple device. Besides, the Contact Us feature of ‘myMBFS’ application displays important contact information of DFS, and also allows users to directly send their queries and questions to the auto maker.
