The Indian arm of Mercedes-Benz, a world renowned German luxury car maker, introduced an immensely thoughtful 'Merconomics' programme to facilitate purchasing process of its models for the domestic buyers. With Merconomics, the company will ensure easement for Indian audience, by offering measures to enhance affordability of a 'Three Pointed Star' at the time of vehicle's purchase.
Expressing his views about the company's newly launched idea, Eberhard Kern, Managing Director (MD) and Chief Executive Officer (CEO) of Mercedes-Benz India, quoted, “The bundle of measures rolled-out under ‘Merconomics’ is comprehensive. It targets the growing set of intenders and potential customers of the Three pointed Star in India.” Mercedes-Benz's Merconomics also offers easy vehicle finance options and low cost of ownership aspect for its Indian clientele.
The German auto major also affirmed that its personalised leasing services have also been upgraded and made more customer-friendly. Accordingly, leasing solutions like Star Lease will now offer numerous added advantages to domestic car enthusiasts, such as low rentals, zero down payment and fixed monthly costs. Further, Merconomics will take care of many more responsibilities like additional line of credit, reduced monthly outflow and easy upgrade in every three years, amongst others.
Further, the German auto maker offers various personalised offerings under Merconomics program through its Mercedes-Benz Financial arm. The services have been designed within the limits of Merconomics, so as to make sure that the domestic car enthusiasts can easily achieve aspirations of having a 'Three Pointed Star' in their garage.
