Mercedes-Benz flags-off StarDrive in Mumbai

Monday 26 April 2010, 00:00 AM by Payal Pathak

The first of its kind Driving Experience Program in India

A complete adrenalin gushing package that puts to test all the key strengths & capabilities of Mercedes-Benz cars; conducted under controlled environment under the guidance qualified experts

The StarDrive combines essential elements of driving experience with simulation of critical road situations; combines the Mercedes-Benz ‘Spirit of Innovation’ with a genuine spirit of fun.

Mercedes-Benz flags-off StarDrive in Mumbai |

Mercedes Benz

Mercedes Benz

Mumbai: Mercedes-Benz India flagged of the first of its kind driving experience program in India: the StarDrive, here at the Juhu Aerodrome in Mumbai today. This special extravaganza is specially conceptualized by Mercedes-Benz to highlight its unparallel safety features, and engineering technology and offers prospects and customers an opportunity to understand handling of critical road situations in a safe and controlled environment. The event was supported by presenting partners Michelin & Mobil 1.

This unique drive experience put to test the power and performance of the participants and the Mercedes-Benz cars encompassing the ML-Class, GL-Class, C-Class and E-Class. Through the simulations, the dynamics of the vehicle namely safety, agility and performance in conditions off-road and on-road conditions are brought to the fore. The participants could experience the tangible benefits of key safety technologies like Pro-Engineering Package, Airmatic, etc. during the driving experience program. Mercedes-Benz has always been a pioneer in introducing new technologies globally as well as in India. One of the overriding principles driving the brand’s innovation and technology has been Customer Safety.

Over the years Mercedes-Benz has introduced various revolutionary technologies ranging from Integral occupant protection system (PRE-SAFE), Neck-Pro, PARKTRONIC to the latest addition – Attention Assist System that redefines a new era in automobile technology.

Mr. Debashish Mitra: Director, Sales & Marketing, Mercedes-Benz India: “Mercedes-Benz StarDrive Experience is aimed to give our customers and participants an one of its kind opportunity to personally experience the unmatched safety technology of our cars besides offering them an opportunity to further hone their driving skills. The StarDrive combines essential elements of driving experience with simulation of critical road situations; combines the Mercedes-Benz spirit of innovation with a genuine spirit of fun”.

Presenting partner, Mobil 1 stated: “Mobil 1” is the oil of choice of more than 55 car manufacturers including Mercedes-Benz. Mobil 1 is formulated for high performance engines, and is chosen for AMG specifically to enhance engine life, provide superior protection against harmful deposits, contribute to cleaner running engines and dramatically reduce friction as compared to conventional engine oils.”

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