The Indian arm of Mercedes-Benz, a renowned German luxury automotive marque, is leaving no stones unturned towards the brand development campaign of its soon-to-be launched A-Class range in the domestic premium car market. The company calls its A-Class model the 'Pulse of New Generation', which is set for its Indian launch on May 30, later this month. The premium hatchback has managed to garner an unprecedented fan following within just six days of its sneak preview uploaded on the German auto major's official website.
Mercedes-Benz India has launched an immensely interactive digital campaign for the next generation car across all social media platforms, such as Facebook, YouTube, Instagram and Pinterest. All these efforts are part of the company's '2013: Year of Offensive’ strategy, as it aims to target the young Indian car buyers.
Mercedes-Benz India has also introduced an exciting A-Class Pulsate Contest, according to which one lucky winner will a get a change to win a new A-Class car or win an all expenses paid trip to the exotic locales of Ibiza. In order to participate in the Mercedes-Benz A-Class Pulsate Contest, participants are required to share a snapshot of their party on Twitter. The photographs must be uploaded with a hashtag- #Aclasspulsate, for a valid entry. Interested participants can also log onto Mercedes-Benz India's corporate website- www.mercedes-benz.co.in, to register themselves.
Speaking his mind on the upcoming A-Class range, Eberhard Kern, Managing Director (MD) and Chief Executive Officer (CEO), Mercedes-Benz India was quoted as saying, “The A-Class reflects the changing global trends of adapting to "Compact" luxury as witnessed in consumer goods categories like phones and electronics. We are confident that the consumers in India also are evolved and have similar outlook like their global peers and they would surely like the ‘New Mercedes-Benz design language’ as personified by the A-Class. The response to our digital campaign for the A-Class is extremely encouraging and only reinforces our belief.”