Maruti Launches Dzire in India

Wednesday 02 April 2008, 00:00 AM by Satish

Maruti never gives up easily. It always has an ace up its sleeves. This time it has again gained a foot-hold in the Indian big-car market segment with its luxury sedan Swift Dzire. It is the seventh model in past three years that has been launched by the company and shall be available in petrol as well as diesel engine.

The petrol version falls in the price band of Rs. 4.49 lac - 5.9 lac where as diesel version shall range from Rs. 5.39 to 6.7 lac. The company has targeted the growing upper middle class that is looking for better lifestyle with its growing income. It is one of the best entry level sedans that is accompanied with style, performance and superb features.

The new Dzire is accompanied with stereo, audio controls stylishly mounted on steering wheels, power windows and dual airbags. Moreover, it also has automatic climate control feature. This model has been introduced to phase out its earlier mid-size Esteem.

The company already leads in the mid-sized sedan segment or the A3 segment in the year 2007-08. Now with the entry of its new sedan, it promises to lead the market segment and give a compelling competition to other models in the same segment.

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