India's largest Sports utility Vehicle (SUV) manufacturer, Mahindra & Mahindra Limited, declared that its Xylo has crossed the sales figure of 1 lac vehicles in the domestic market. The car is the company's most popular offering in the Multi Purpose Vehicle (MPV) segment. Xylo has carved a niche for itself in the MPV segment due to its stylish looks and user friendly features. In line with its tag line 'Time of Your Life', it has been providing unmatched luxury and comfort to the passengers with the release of its new variant in 2012, which comes loaded with 50 changes and new features.
The car is offered in five variants which are powered by three different powertrain options, including the robust 128 bhp mHawk unit, class-leading 112 bhp mEagle powertrain and the fuel efficient mDI CRDe engine. Additionally, the higher degree of customer satisfaction has ensured that the Xylo garners a 25 per cent market share in the FY 2012, as per the SIAM statistics posted in UV2 category.
Commenting on the achievement, Chief Executive Officer (CEO), Automotive Division, M&M, Pravin Shah, said, “I would like to congratulate everyone who has been associated with this achievement of the Xylo. Having set new benchmarks in luxurious space and with a host of features for passenger comfort, the Xylo has been an unmitigated success since its launch. The 1 lac plus vehicle further reaffirms Xylo’s popularity and reflects high customer satisfaction with the product.
The journey to the recent milestone of 1 lac vehicles has not been an uneventful one for Xylo. The car picked up various accolades on the way, including the 'MPV of the Year' from ET Zigwheels and 'UV of the Year' from CNBC Overdrive and NDTV Profit. BBC Top Gear awarded the car with the 'Family car of the Year' title. In the HT Mars Survey, 2010, the car has been rated highest in customer satisfaction and the best suited for urban woman. For the fastest West East rally by a 4 wheel vehicle, Xylo also saw its name being registered in Limca Book of Records. This model also bagged the sixth position in terms of total satisfaction amongst all the cars across all segments.
Since its launch in January 2009, Xylo has been received very well by the Indian masses and has been a runaway hit for the company, being one of the most complete MPVs with comfort features matching those of luxury cars in the Indian market. With the launch of Stylish New Xylo in FY 2012, Mahindra introduced some key product improvements. The new Xylo features a first-in-the-class Voice Command Technology for vehicle commands, which enable customers to control over thirty feature and actions by simply speaking. This will further add to the customer convenience and add a fun element to the vehicle. On the interiors and exteriors, the car has been toned to take its Sedan Plus positioning to a higher level in terms of style, space, convenience and comfort.
Xylo comes packed with a plethora of unique features like top-class third row space, flat bed seats, Digital Drive Assist System (DDAS), foldable flight trays and Intellipark Reverse Assist. It also packs airbags, ABS with EBD, surround cool dual AC and dual mobile charging ports, amongst others. The top-notch features, powertrain options and the brilliant ground clearance make it the perfect vehicle for urban driving as well as long rides.
Recently, the Television Commercial (TVC) of the Stylish New Xylo has gone on air. The TVC is built around the theme of brand's promise, ‘Time of Your Life’ and aims to adding a new chapter to the car's success with the new makeover. Leading photographer Atul Kasbekar has been retained as the brand ambassador, who moves around town with his models in the new car. Mahindra projects fun, style and having a good time with friends and family through its Xylo brand. The new TVC does complete justice to the brand's emblem of providing people with the 'Time of Your life'.
Xylo Driveathons were organised across several cities to emphasise upon the vehicle's excellent mileage, to improve the brand's interaction with customers and to enable buyer to better understand the Xylo experience. The car has set new standards in the industry in terms of comfort and luxurious space during road travel. The car also features on the ‘Highway on My Plate’ which is broadcast on NDTV Good Times and serves as the ride to Mayur and Rocky, who are the anchors. As of now, even social media is witnessing the constantly increasing popularity of brand Xylo, as the official fan page of the model on Facebook has more than 8 lac fans.
