The country’s pioneer in SUV segment Mahindra & Mahindra Ltd. have declared to have achieved a breakthrough with the highest ever yearly sales recorded by its bestselling SUV, Scorpio since its launch in India. The upbeat and sturdy SUV, Mahindra Scorpio was the first SUV from the automaker that was intended for sales in the global market.
With an impressive growth of over 17 percent, the sales volume of the SUV headed from around 43,451 units sold in financial year 2010-11 to the record setting 50,844 units registered in the financial year 2011-12.
Mr. Pravin Shah, Chief Executive (Automotive Division), Mahindra & Mahindra Ltd., said on the highest sales record achieved by Scorpio, "This is a very proud moment for us, as the iconic and trend-setting Scorpio has achieved yet another milestone in the 10th year of its exceptional journey. This achievement reaffirms the brand's popularity and confidence that consumers have reposed in the brand. Today, the Scorpio is one of the most admired and awarded brands within the Indian automobile industry".
The immense popularity of the Mighty Muscular Scorpio is evident with the fan following of over 1 million people on the country’s largest social networking site, Facebook. The Scorpio YouTube channel has massively contributed to the automaker’s rising fame by attracting over 1.5 million views. The rage for the SUV is also backed up by several fan clubs formed by its customers in the real and virtual world.
