Mahindra and Mahindra (M&M) Limited, India's leading utility vehicle maker, has aired a new immensely catchy commercial ad, across all major Indian TV channels of the country. An extremely hummable Classic Rock genre inspired music is played as a background score of the new Mahindra ad, which carries a tag line of 'Live Young, Live Free'.
The storyline of company's 'Live Young, Live Free' TV commercial features a batch of ex-classmates going separately for their reunion party, using their favourite Mahindra models. Each group of friends use a separate route and tackle a number of difficult terrains on their utility vehicles. The drivers seen on the ad are young and portray their eagerness to meet their friends at the reunion. Further, the background score matches their excitement, enthusiastic spirit and youthful energy, as they move closer to their destination.
The Mahindra advertisement features its entire Indian fleet of Sports Utility Vehicles (SUV), such as XUV500, Thar, Bolero, Bolero Pick-up, Scorpio and Xylo. The new Mahindra 'Live Young, Live Free' TV commercial underlines the company's absolute dominance in the Indian utility vehicle scene. Evidently, Mahindra SUVs have made a mark in the hearts of domestic car enthusiasts, who looked forward towards owning a powerful and stylish vehicle that is capable of some serious off-roading activities. The company's best selling SUVs are seen taking on a number of demanding and uncertain off-road terrains, such as mushy riverside crossings, sharp rocky inclines, hilly regions, swampy areas, jungles, sea side and arid deserts amongst others, in the latest TV commercial.
