Mahindra & Mahindra Ltd. (M&M), a part of the Mahindra Group, has said that it will launch the eagerly awaited new SUV which has been named as XUV500. The model has been created and given the shape entirely under the banner of Mahindra, the XUV500 is Mahindra's debut in global SUV market, with pertinent ideas regarding the styling and manufacturing being gathered from customers across the globe.
In fact, an intensive and vigorous buyer research for the Mahindra XUV500 was initiated in various Western markets, South Africa and India, with tests for plausibility and credibility of the product being done across Europe, Australia and South Africa among others.
Dr. Pawan Goenka, President, Automotive & Farm Equipment Sectors, M&M Ltd. said "We are all set to create a new milestone with the launch of the Mahindra XUV500 which truly embodies and encapsulates the essence of the Mahindra Rise philosophy. Having extensively tested and validated our product with global and Indian customers alike, I am happy to add that we will simultaneously launch the XUV500 in South Africa under the same brand name. I am confident that the XUV500 will follow in the footsteps of its illustrious predecessors to evolve into an iconic brand.”
Rajesh Jejurikar, Chief Executive, Automotive Division, M&M Ltd. said, "The Mahindra brand has evolved over time. Today it enjoys the strongest equity in the SUV category. Therefore, Mahindra will now be the lead brand for the XUV500. Additionally, with the XUV500 we are attempting to create a new category in the SUV segment, that will not only challenge the conventional but will also certainly translate into double customer delight."
The idea behind bringing out XUV500 is to carve a niche for an all-new genre of SUV’s by Mahindra, which is believed to be inspired by the needs of the next generation.
