The luxury car market seems to be unaffected by the ongoing financial turmoil in the country. All the luxury car makers like Porsche, BMW, Volvo, Mercedes, Audi, Rolls Royce have recorded fantastic growth in the past months. Daimler India, that owns the brand Mercedes has clocked 61 percent growth in its sales.
Porsche India is also hopeful of doubling its sales in the country and aims to sells 200 cars and sports utility vehicles against last year’s sales of 101 units. "There is a lot of pent up demand in the market, which was not fulfilled earlier due to the absence of companies which makes those cars. We will be launching two more models next year," says Rod Wallace, Managing Director, Porsche India. Porsche currently sells Boxster, Cayenne, Caymany and 911 models in India. Its cars cost around Rs. 50 lakh to Rs 2 crores in the domestic market. It also plans to appoint more dealers in the country, especially in Punjab along with Hyderabad, Chennai and Bangalore.
BMW also reported a two-fold jump in its figures and has marked sales of 1460 units against 736 units in the same period last year. It currently sells seven models in India that fall in the price band of Rs. 27 lakh to Rs. 1.3 crore.
