India's second largest auto maker, Hyundai Motor India Limited (HMIL), has reported its sales figures for the Month of August 2012, which shows a surge of 5.9 per cent in its domestic sales. During the period, the company delivered 28257 new models to buyers against 26677 units sold in corresponding period last year.
Expressing his views on the success, the Vice President of HMIL (National Sales), Rakesh Srivastava, quoted, “The market continued to be sluggish but Hyundai domestic sales have grown due to increased preference of diesel vehicles and niche consumer focused promotions. The launch of neo Elantra also enhanced and strengthened the sales performance in premium segment. However, the overall market demand is suppressed due to general inflationary trend, high fuel prices and interest rates. Unless any major triggers get activated, market sentiment is not expected to improve very much.”
On the other hand, exports of the car maker stood at 18629 units, which marked a significant dip of 23.4 per cent against the figures recorded in same tenure last year, which stood at 24335 units. The cumulative sales of the South Korean auto maker were marked at 46886 units, which witnessed a fall of 8 per cent under the review of 51012 units sold in August 2011.
Considering the segment-wise cumulative deliveries of HMIL in August 2012, the A2 segment, comprising Eon, Santro, i10, i20 witnessed a demand of 40049 units, while the A3 segment sold 6145 units, which includes Accent and Verna. The newly launched Elantra, placed in A4 segment, performed well with a demand of 608 units, whereas in A5 segment, comprising Sonata, the company just sold 19 units. Sports Utility Vehicle (SUV) segment of Hyundai comprises just Santa Fe, which also witnessed a low demand of 65 units.
