Honda recently launched is premium hatchback model Jazz in India. The model received a lukewarm response from the Indian car buyers mainly owing to its hefty price tag. If the overall response is not extremely encouraging, it is not disappointing either. In spite of being a premium car, Jazz has managed to pull crowds to the showroom and the company booked 1000 Jazz in the first week itself. Deliveries of the new Jazz model have started from June 10 onwards.
“We are happy at the response received by Honda Jazz; we are sure that the customers of Honda Jazz will appreciate the product and help us win new customers,” said Honda Jazz, Mr. Jnaneswar Sen, Vice President, Marketing, Honda Siel Cars India. Jazz will be manufactured at Honda’s Greater Noida plant and sports a localization level of 77% from day one. The Jazz has also been certified to give 16.1 KMPL tested by ARAI.
Current model of Honda Jazz comes with a 1.2 Litre i-VTEC engine generating 90 bhp but Honda is ready to increase the power of the new Jazz already. It intends to launch the 1.5L petrol variant in 2010. Apart from the 1.5L engine, it will also have an optional automatic transmission but that would be at the cost of additional one lakh rupees.
What remains to be seen is that is the Indian customer ready to shell out a price for small car just for its luxury, Honda’s reliability and its brand image.