Honda Motorcycle and Scooter India seems to give prime importance to the road safety issue. Honda, one of country's bestseller, has flagged off the Road Safety Education Campaign with collaborative efforts from Reliance General Insurance. The Campaign running from March 4th to 10th March shall cover all the schools across West, North and Central regions in India. Yadvinder S Guleria, Vice - President, Sales and Marketing, HMSI, said, "Road Safety is an important concern for Honda and we have been actively creating awareness and educating people since the inception of our operations in India."
HMSI collaborates with Reliance for National Safety week
The Road Safety Education Campaign was inaugurated at Ramjas International School, Pusa Road in New Delhi. Kids between the age group of 9 to 12 years were given practical training via specially imported Honda CRF 50-kids training bike. The kids received uniquely designed helmets that helped spread awareness among parents and society. Some of the prominent names that were present at the event were Mr. Prabhu Nagaraj – General Manager for Customer Service - HMSI, Mr. JC Pahuja, Education Coordinator- Ramjas Foundation, Mr. Rakesh Jain - CEO- Reliance General Insurance, and Ms Mohini Bindra- Principal- Ramjas International School, Pusa Road, New Delhi.
Commenting on this unique initiative, Mr. Yadvinder S. Guleria, Vice President- Sales & Marketing, HMSI said, “Road Safety is an important concern for Honda and we have been actively creating awareness and educating people since the inception of our operations in India. Recently we partnered with most famous kids character Chhota Bheem to reach out to families and society at large. We are happy to partner with Reliance General Insurance for the special initiative and wish for the success of this campaign.”
During the inauguration, Mr. Rakesh Jain, CEO- Reliance General Insurance said, “As an insurance company we are into the business of managing risk. We want people to be safe while on the road by influencing their behavior towards road safety. Kids in particular do not wear helmet when they ride pillion on two wheelers. Therefore, our effort is towards making children aware on road safety. We are really happy to associate with Honda in this initiative as it would inculcate road safety awareness in kids and convert them into messengers of road safety.”
