Ford India launched its simplified 2012 Ford Fiesta portfolio at an attractive price. It is a planned move by the company to provide maximum benefits to its customers. The all-new Ford Fiesta Ambiente is the latest edition to the portfolio, which is equipped with world-class features. Available at Rs. 7.23 lacs (ex-showroom Delhi), the car has been engineered following international quality standards. It incorporates sophisticated technology along with best in class driving dynamics.
The all-new 2012 line-up of Ford Fiesta will be made available to Indian customers in manual transmission in two trims. Both the trims are offered in petrol as well as diesel powertrain options. With a view to provide unmatched value to its Indian customers, Ford is offering 1.5L Duratorq TDCi version of Ambiente at Rs. 8.99 lacs (ex-showroom, New Delhi) and 1.5L Ti-VCT version at Rs. 7.23 lacs (ex-showroom, New Delhi).
Ford Fiesta line-up also includes the new Ford Fiesta PowerShift Automatic. Its outstanding mileage of 16.97 kmpl is attributed to segment-first dual-clutch six-speed technology. Style and Titanium+ are the two variants in which the car is available; both are powered by 1.5L Ti-VCT engine. Style variant is priced at Rs. 899,000 (ex-showroom, New Delhi), whereas Titanium+ variant is offered at Rs. 970,300 (ex-showroom, New Delhi). Sealed-for-life transmission unit is one of the best features of the All-New Fiesta PowerShift Automatic, which does not need any maintenance for 10 years or till 240,000 km.
“To bring the global quality, addictive driving dynamics and intuitive technology to a wider base of customers, we have gone further by introducing the Ambiente and Powershift Automatic variants at compelling price points. This also underlines our commitment to go further to democratize technology and provide customers with products that they want with segment-leading features and lower cost of ownership,” said Michael Boneham, president and managing director of Ford India.
Redefining Choice
The Ambiente variant has been priced keeping in mind the requirements of a cost-conscious customer. Apart from EPAS, driver airbag, ABS, tilt steering, driver seat height adjuster and power mirrors, this car also features turn indicators on ORVM, guide me home headlamp, adjustable rear headrests and front seat belt height adjuster.
Titanium+ variant of the Ambiente comes with attributes like rear park assistance, cruise control, Bluetooth®voice control, reverse parking sensor, auto power-fold mirrors and chrome front grille. These are some of the features that can only be found in best segment vehicles. Leather seats of the Titatnium+ will make driving comfortable and enhance the overall look of interiors.
“We are aware of the evolving needs of our customers in India and have to respond to changing market dynamics by constantly learning from their feedback. With the introduction of 2012 Ford Fiesta line-up, we are adding more dynamism and diversity to our showrooms and provide customers with what they really want.” Boneham added.
Ford India has made no modification in its already existing design language, but has outfitted the 2012 line-up with tech-tastic features like an intuitive human-machine interface. First-in-segment advanced Bluetooth voice control is another such feature that enables hands-free control of phone, radio, USB, CD, iPod and electronic climate control.
Excellent Mileage
Fortified with fuel-efficient 1.5 L Ti-VCT and 1.5 L Duratorq TDCi powertrains, the new Ford Fiesta delivers optimum performance both in city traffic conditions and highways. Both the engines are precisely engineered in Chennai to suit Indian roads. 1.5 L Ti-VCT delivers fuel economy of 16.86 kmpl, whereas the mileage of 1.5 L Duratorq TDCi is 23.5 kmpl (as per ARAI).
By offering fuel economy of 16.97 kmpl, the all-new Fiesta Powershift Automatic with 1.5 L Ti-VCT engines proves that automatic sedans can deliver better fuel efficiency. Among all the automatic sedans running on Indian roads, this car delivers the best mileage (amongst petrol automatic sedans above 4m length).
Unmatched Comfort and Superior Entertainment
The 2012 version boasts of a segment-first voice control system, which enables driver to control mobile phone, radio, CD player, iPod, USB drive and temperature without using his/her hands. Features like aux-in port to ‘plug and play’ and digital signal processing to improve sound quality are also present for making passengers’ journey entertaining. Through these features and sensible phone utilities to hold, mute, swap and transfer calls, Fiesta showcases its unique technology.
Enhanced Driving Dynamics and Safety Features
With its rugged powertrains that are engineered specially for India, the new four-door sedan performs equally well in city as well as highways. The car is equipped with several hi-tech features that ensure easy handling and make driving pleasurable.
With pull drift compensation technology, the EPAS of the 2012 portfolio keeps on adapting the changing road conditions, which enhances safety as well as control. In on Style and Titanium+ trims, airbags for driver and front passenger are also available.
For more than 55 percent of the body in the 2012 line-up, high-strength steel has been used along with ultra-strong boron steel to strengthen several key points.
Superior Ownership Experience
With its 2012 line-up, Ford India is offering a 2-year warranty/ 100,000 km to provide complete peace of mind to Indian customers. The portfolio is an outcome of years of research and judicious use of quality materials and latest technology, which ensure lower cost of ownership.
“Go Further” is Ford India’s new brand promise, which it strives to fulfil by offering best services and ownership experience through its 230 sales and service centres across 123 cities.
