American brand Ford has been steadily gaining a good footing on local soil. As per a recent update, Ford India has been making changes at the top management level. As per a new update, Vinay Piparsania has been appointed as director-marketing for sales and service operations at Ford global business services (GBS). Piparsania shall perform his duties from Ford India's Chennai based unit.
Anurag Mehrotra, who served as vice-president, sales at Ford India shall take over Piparsania earlier role as executive director for marketing, sales and service. Mehrotra's previous role required him look after Ford's growing sales network in India. Whereas, Vinay Raina, who previously held the position of General Manager, Product Marketing, shall take charge as vice-president for sales which was earlier served by Mehrotra for Ford India.
Speaking more on the changes, Nigel Harris, president, Ford India, said, "The leadership changes showcase how the in-house talent pool at Ford is being leveraged to plan for sustained growth. In line with future growth, it is also pleasing to see a perfect balance of experience and continuity being brought into effect with the forthcoming changes. Vinay Piparsania, given his vast experience across various verticals at Ford, is sure to redefine the scope for Global Business Services from India. The elevation of Anurag Mehrotra and Vinay Raina, on the other hand, highlights our focus on business continuity and the customer. Being significant contributors to Ford's growth plan, I am sure the insight and experience of all will help us stay on course and grow further in India." The changes would be effective from 1st October.
