At present, Ford EcoSport is one of the best selling compact SUVs (Sports Utility Vehicle) in the country. Recently Vinay Piparsania, Ford India Executive Director (Marketing, Sales and Service) had stated, “Despite prevailing difficult economic conditions, we are excited to see our products finding greater acceptance among customers that is mirrored in our sales.” The remark was made while reporting that the company has seen a 50.95 per cent surge in total sales in September 2013 on the back of its newly launched compact utility vehicle EcoSport. Here, one can see that EcoSport has proved to be a launching pad for Ford India in its effort to grab more market share in the Indian automobile market.
There are number of features that have attributed to the success of EcoSport in the country. Notably, the company officially boasts about this vehicle that 'Potholes, burst water pipes, high gutters. In a car you might slow down or go in another direction. In the Ford EcoSport you just keep going.' These highly spoken words about the capability of EcoSport will make sense when one takes a look at the ground clearance of this vehicle. Notably, this utility vehicle comes with an impressive ground clearance of 200 mm. Evidently, a higher ground clearance allows this vehicle to cruise along smoothly even on uneven road surfaces while overcoming bumps easily. To further add to its capability to tread tough roads, EcoSport features a 50 mm water wading. Simply speaking, with high ground clearance and water wading, this vehicle is pretty much ready for anything that might comes in its way to the sought destination. Also, while driving EcoSport, passengers can simply enjoy a peaceful city drive without getting bogged down by outside city noise. The interiors are so designed as to block most of the outside noise for ensuring quiet interiors even while driving through most busy city lanes.
One more aspect that makes EcoSport worth consideration is its appropriate dimensions. The city-sized design of this SUV allows easy parking and manoeuvrability on busy city streets. But this does not mean that one can not take this car on open road. Indeed, this vehicle is ideal for city roads and can also be used to venture out on highways and towards moor.
EcoSport also comes with a high-end 'Hill Launch Assist' feature. However, customers can avail this feature only in variant fortified with automatic transmission. This embedded feature allows this utility vehicle to tread hilly areas and high slope roads, easily. The inclusion of Hill Launch Assist helps to hold the brake for few seconds after the foot is taken off. This gives time to smoothly accelerate away without any fear of rolling. Notably, this function works well while going uphill or coming down.
One more aspect that contributes in making EcoSport a capable vehicle to drive on roads and highways is higher seating arrangement. This allows the driver to have a good view of the road conditions ahead, thereby ensuring improved driveability. Overall, in the light of some aforementioned highlights of EcoSport, we can definitely say that it is one of the best compact utility vehicles to pave through tricky city lanes and stretched highway roads.
