Much before its launch, the EcoSport model from Ford was spoken about quite a lot, both by critics and media. Without a shadow of doubt, this compact Sports Utility Vehicle (SUV) has been among the most popular vehicles launched in 2013. Be it challenging conditions or some controversies, EcoSport has withstood every sort of obstacle to become a segment leader. In fact, it has gone on to register superb sales figures. Not only this, it has been praised by experts for a number of things, which includes appearance, style factor, technological sophistication and affordability. However, not many have tried to analyse whether it stands for the name 'EcoSport' or not. If one thinks objectively then a logical explanation would suggest that the name of this vehicle describes two aspects about it, sportiness and economy.
Talking about the sportiness factor, some analysts feel that although EcoSport justifies the aspect through its appearance, there is something lacking in terms of interiors. According to sources, the automobile manufacturer has put in a dedicated effort to add a lot of style to make the car look highly attractive. Ford EcoSport has a bold front grille that is immediately noticeable to anyone who takes a glimpse at it. Appearance of the grille is enhanced by the thick chrome strip along with the insignia of Ford at centre. There is a large headlight cluster flanking the grille, adding to the boldness of this compact SUV.
Other highlights of this car's exteriors are smooth side profile, body coloured door handles and dual exhaust pipes. Experts have praised the way Ford has designed this car, wherein it has kept exteriors modern yet retained the classic style of a utility vehicle. Also, EcoSport has a solid built, which enhances its driveability. It has a high ground clearance of 200 mm that helps EcoSport to drive in unfavourable terrains. In addition, this compact SUV also has high water wading capabilities, thereby helping it drive through water-logged areas with ease. Therefore, if one takes looks, built and aerodynamics into consideration, EcoSport completely justifies its name. However, there are some issues as far as interiors of this car are concerned. Some experts feel that the comfort levels provided in the EcoSport are not up to the mark. For instance, the front passenger seat of this car is not that comfortable, thereby making it unsuitable for sitting for long durations. Also, there is no armrest for the front passenger at either sides.
Despite this small shortcoming, more votes would go for yes rather than a no when deciding about the sportiness of this model. Adding to that is the kind of technological features EcoSport flaunts, which turns it out to be a complete package. Due to all these reasons, this model has been able to strike excellent chords with Indian customers. There is another reason that has led to the success of EcoSport – its pricing strategy. Ford's aggressive pricing has turned out to be a master stroke. This is because Indian consumers are highly affected by the cost of a vehicle, something that influences the eventual decision. Ford EcoSport comes in three engine options, namely two petrol and one diesel. The engines used in different variants are highly efficient, delivering good power and fuel-economy statistics.
