Fiat Group Automobiles India Private Limited recently announced the launch of Punto and Linea Absolute Editions. Speaking on the occasion, Ravi Bhatia, Head, Business Development of Fiat India was quoted as saying, “Fiat has exhilarating plans for this festival season. To celebrate and share the festivities with our customers, the launch of the Absolute Edition offers them additional benefits at the same price. India is an important market for us and this endeavour is an important step for FIAT in that direction. We came out with this celebratory offer keeping the consumers sentiments and their needs in mind where they can avail maximum benefits at no extra cost.”
In Absolute Edition cars, Fiat is offering customised accessory package to give away additional value for customers without levying any expenses. With such packs, the company is looking forward to give customers a sense of pride and exclusivity. The Absolute pack includes additional features and equipment as compared to the regular models of both cars. Features like reverse parking sensors, beige coloured carpets, chrome strip on boot, Linea branded door sill, contoured splash guards and car pad with Navigation are present in Fiat Linea Absolute edition. On the other hand, Punto Absolute gets almost all of these with reverse parking sensors and chrome strip on boot being the only exceptions.
In addition, a 3G tablet that runs on Android is also included in the package. In the 3G tablet, the company has given away house-level 3D maps phone functionality, multimedia and Bluetooth support. Furthermore, buyers of Linea and Punto can also avail certain discounts like free roadside assistance and exchange bonus worth Rs. 78000 on Linea and Rs. 67000 on Punto. However, these offers are not valid on the newly launched Linea Classic range. A thing to note here is that the accessory package is not available on any other model than Punto and Linea. However, the accessories package can also be purchased by the existing owners of both the vehicles by paying Rs. 25000.
It must be noted that the underpinnings of both the cars remain same as they will come in three engine options, two petrol and one diesel. At present, Fiat Linea is offered in the Indian car market at a starting price of Rs. 7.12 lakh while the top-spec trim is available for Rs. 9.55 lakh. On the other hand, Fiat Punto carries an ex-showroom price tag of Rs. 5 lakh for the base variant.
