Nano Drive, India’s first Social Road Trip was announced by Tata Nano with MTV on May 11, 2012. This initiative was taken by the company to celebrate its more than 1 million fan base on the popular networking site Facebook. In order to create a unique driving experience, Tata Nano has partnered with MTV India. As per this program, a 20-day, over 2000 km, exciting drive will be organized for travel enthusiasts.
Four teams will be selected for this drive jointly by Tata Motors, MTV and Nano fans. Each team comprising 4 members will be assigned 4 different routes to be completed in 20 days. Obstacles and tasks need to be handled by the teams, and they need to move up the ladders. In this unique road trip, social media will play an important role as viewers will get chance to vote online for their favourite teams. Four Tata Nano’s will be awarded to the winning teams and the most enthusiast fan will also get the chance to win a Tata Nano.
Tata Motors introduced the Tata Nano 2012 in November 2011 with new interiors, colours, and more powerful gasoline engine. The 624cc engine is made more powerful due to which it can generate output of 36 hp compared to 33 hp of the earlier model. From 48 Nm, the torque generation has been enhanced to 51 Nm.
With a fuel efficiency of 25.4 kmpl, which was earlier 23.6 kmpl, the new Nano with a low kerb weight of 600 kg became the most fuel efficient car. Automotive Research Association of India (ARAI) has already certified the fuel efficiency. Its CO2 emission is 92.7 gm / km, which is lowest among all cars. With the capacity to negotiate inclines with 30% gradeability, top speed of 105 kmph and turning radius of 4 metres, India’s cheapest car Nano is a blend of power and performance.
For the ‘Nano Drive with MTV’, registrations have already started. Commenting on this unique property, Ms. Delna Avari, Head-Nano Product Group, Tata Motors said, “Tata Nano is a personal mobility option for everyone. While it is appealing to various customer groups, irrespective of age, gender, economic strata, and geography we are increasingly becoming the popular choice of mobility amongst youth – about 42% of Nano owners are in the 18 to 34 age group. To engage with the younger customer group, the Nano Drive with MTV is one of the initiatives we have undertaken. It will enable our customers to further understand and experience the brand.”
