Hyundai Motor India Ltd, India's largest passenger car exporter, has marked a growth of 4.6 per cent in its exports during the period of May 2013 with 24,754 units. In the domestic auto market, the auto maker delivered 32,102 units with a growth of just 0.3 per cent under the review of 32,010 units sold in the year-ago period.
Speaking on these sales figures, the Senior Vice President, Sales and Marketing, of Hyundai India, Rakesh Srivastava was quoted as saying, “Hyundai has been able to maintain positive growth and will gain in market share in a market that is at the near bottom level and is expected to move into positive growth in the coming months as the demand for the petrol cars is improving. In these challenging times, we are continuously increasing market share by improving operational efficiencies and aggressive marketing campaigns. Our products Elantra and Verna continue to be the market leaders while our compact cars have grown in their respective segments. The export volumes have increased and we continue to improve on our leadership position on account of strong demand from the non European markets.”
|HMIL Sales||May 2012||May 2013||Growth %|
Also titled as the second largest car maker after Maruti Suzuki India Limited, Hyundai India is a completely owned division of Hyundai Motor Company. Presently, the auto maker offers nine models in different segment of the Indian car market. In A2 segment, models like Eon, Santro, i10 and the i20 are pulling decent volumes for the company, whereas in A3 segment, Accent and Verna are doing a good job. Considering the leaders of A4 and A5 segments, the auto maker has only offered Elantra and Sonata models, respectively, to the Indian buyers. In Sports Utility Vehicle (SUV) segment, Santa Fe has been offered by Hyundai India.
The auto maker has installed an advanced manufacturing unit near Chennai, which works on parameters like advanced production, quality and testing processes. It must be noted that Hyundai India is a crucial element of HMC’s global export hub. The Indian arm of Hyundai Motor Company exports its models to almost 120 countries across EU, Africa, Middle East, Latin America, Australia and the Asia Pacific. Interestingly, for the last eight years in a row Hyundai India has been on the top notch position as country's largest exporter. In order to support these expansion and growth plans, the manufacturer has maintained a strong network of 365 dealers and over 900 touch points all over the country.