June seems to be the season of heavy discounts for Indian car buyers. Auto manufacturers are offering varying discounts across all their models to lure the Indian customers. May-June this year beat the December discounts already. Car companies are offering discounts starting from Rs. 5000 to up to Rs. 1 lakh on their cars in India.
Maruti Suzuki India Limited is offering discounts on nearly all the cars in its product portfolio. It is offering discount of Rs. 13,000 on Omni and Maruti 800, 35,000 on WagonR, 19,000 on Alto, 37,000 on Zen Estilo and 25,000 on SX4. The new model Maruti A-Star is also cheaper by Rs. 24,000 this month. However, latest and popular models do not have such attractive discount packages. Maruti Swift is available at a discount of Rs. 5000 only and there is no discount on the latest model Maruti Ritz.
“Hefty price discounts on one particular car model can help give focus on that model and increase sales for a brief period of time,” says Maruti official who spoke on company’s Monsoon strategy.
Other auto makers are also offering discounts ranging from Rs. 10,000 to up to one lakh on their cars. General Motors, Ford India and Tata Motors have their cars lined up with various discounts across their product portfolio. Hyundai is already offering an exchange program to its customers to upgrade their cars to a bigger car without changing the EMI. “Monsoon always sees some discounting but this time the cuts are steeper,” said Rajiv Dube, president-passenger car division, Tata Motors.
So even before the monsoon in India, its already raining discounts in the auto sector. With additional excise duty cut benefits, cars couldn’t have been cheaper before.