As each day progresses, marketing innovations keep reaching higher levels and continue to surprise people. In a scenario wherein competition is really tough and producers need to outsmart rivals, marketing and branding take centre stage. The ultimate goal is to generate as much interest towards the product as possible and colossal amounts of money are spent on ensuring the same. This situation applies the most on the Hindi film industry, popularly called Bollywood, which has constantly evolved in terms of promotional strategies. Launching games based on a movie is nothing new but it is usually done post the release. Yash Raj Films has gone for the jugular in order to guarantee the success of the upcoming movie Dhoom 3. It has launched an official smartphone game called Dhoom 3: The Game, which has been creating waves all around. Interestingly, it is an endless racing game with superb graphics and thrills.
Available on various platforms including Android, Windows Phone 8, iOS and BlackBerry 10, this game is set in Chicago. In a rare occurrence, users get to control the anti-hero, which is played by superstar Aamir Khan in the film. In this fast-paced game, the person has to control the main character that is on his superbike, trying to escape cops (animated impersonations of Abhishek Bachchan and Uday Chopra). The application page of this game, on the Windows Phone 8 store, says, “For all the fans of Dhoom franchise, here is the first in the series - action packed, thriller Dhoom 3: The Game. Don the cape of the Dhoom:3 movie anti-hero Sahir and zoom through the streets of Chicago on your Super Bike as you evade ACP Jai Dixit, Ali and the Cops. With simple Tilt and Tap controls, enjoy hours of fun filled action in this 3D endless racing game. The Cops are out in full force & there's just one way out! Ride hard and fast through the streets on your Super Bike battling heavy traffic, cops, pursuit helicopters and more! Use the Nitro power-up to reach extreme speeds and leave everybody in your trail! Trouble ahead? Blow away everything in your path with the Sonic Pulse & keep the Chase up.”
Featuring state-of-art graphics, the Dhoom 3 game boasts of a responsive accelerometer and tap controls, which enhance user experience. There are various points and perks up for grabs within this superb spectacle, such as coins that can be used to buy bikes, power-ups and racing suits. The main aim of this game is to provide the main character with invincible powers (shields, blasts and Nitro boosts), which will help him to escape chasers. Experts have praised the 3D graphics and sound quality of this application, rating them to be much better than other racing games developed in the country. In the past, similar games have been launched by film makers, such as Ra.One and Krrish 3.
According to sources and feeds on social networking sites, this application has already hit 4 million downloads, which is quite incredible. These figures do nothing but suggest the kind of hype that has been created by Dhoom 3, third edition of the extremely popular Bollywood franchise. Slated to release in a few days time, this film is expected to shatter all sorts of box-office records. It has a heavy star cast that includes Aamir Khan, Katrina Kaif, Abhishek Bachchan and Uday Chopra among others. In recent interviews, Khan has spoken about how this role has been extremely challenging in its entirety. Aamir Khan will be seen performing breathtaking stunts on his superbike, which, according to sources, is the BMW K1300R. On the other hand, Bachchan and Chopra, essaying roles of cops, will be riding BMW S1000 RR. This franchise has always been about cool bikes and robberies, things that have led to the success of Dhoom and Dhoom 2. The third edition of Dhoom series is expected to be an extravaganza that brings together two giant brands, the franchise and star power of Aamir Khan. Now, it is only a matter of time before this screen hits theatres and lives up to the hype that has been created.
