Popular British two-wheeler manufacturer and cult brand Triumph Motorcycles, which is relatively new in the Indian market, has collaborated with Castrol India to form a technology pact. Not only is Castrol India going to market the product portfolio of Triumph, it will play a part in co-engineering lubricants for models to be launched in the future by the latter.
Industry experts have said that this sort of alliance is going to benefit both Triumph and Castrol, given the cumulative goodwill that will be created out of the popularity of both brands. Triumph is expected to derive more out of this since it is new in the Indian market and needs to lay a solid platform for facilitating success in the future. Associations between foreign firms and Indian companies is nothing new in the auto market and is a proven strategy that has been put to use by KTM (Bajaj) and Honda (Hero) in the past.
According to the agreement, the lubricants used in Triumph Motorcycles models will be supplied by Castrol India. Along with this, all dealerships of Triumph in India are going to get a comprehensive supply of Castrol Power1 Racing, fully synthetic and high-performance engine oil. A statement released by the companies said, “In addition, Castrol and Triumph will jointly undertake marketing and promotional activities for Triumph motorcycles in India, with Castrol also providing technology support to Triumph through co-engineering of lubricants for future motorcycle models."
Sources have claimed the management of the British firm is pretty happy with the situation and believes that this collaboration is will surely bear fruit in the future. In fact, Vimal Sumbly, Managing Director at Triumph Motorcycles India, in an interview, conveyed the delight on behalf of the company. "We are extremely pleased to have tied up with Castrol, one of the leading brands for motorcycle lubricants. Triumph Motorcycles is committed to providing a complete riding experience and this tie up will further enhance the commitment that Triumph has brought to India," he said.
On the other hand, the officials of Castrol India are also happy to be forming a partnership with a brand that has a global appeal. "We are delighted to lend our technical and marketing support to Triumph as they bring their exciting range of motorcycles to India," said Ravi Kirpalani, Managing Director at Castrol India.
Adding further, he said, "We will work closely with Triumph to develop and supply the latest technology products as they expand their footprint in the country." Other than coming together in the Indian market, both these companies have collaborated globally to achieve the land speed record for motorcycles. For this, the association is attempting to design a bike tentatively called Castrol Rocket, said to produce power of around 1000 BHP and features a jet like built. Claiming the target barrier, a statement said, "The goal is an eventual 400-mph-plus record-breaking run."
