German car-maker BMW has been working on new concept car rechristened as “Vision Future Luxury”. The car is stated to be more expensive than the current 7 series Limousine. The concept machine that was showcased at an event held in Beijing was part of a research that involves studying buyer's desire on investing on an expensive machine.
Ian Robertson, BMW Group's board member, sales and marketing said, “There are a number of elements in that car and we will gauge what people say and then we will take a view.” The unveiling was done in Beijing which is world's largest car-market and a feedback from such a location would be vital in drawing a conclusion. The showcased vehicle was made from a combination of carbon fibre, lime wood, and aluminum, hence questions are being raised if it shall ever make it as a production model. Chinese buyers had particularly shown interest in large luxury cars, therefore Robertson believes that there may be a market niche for cars that may probably costing somewhere about Euro 150,000 and Euro 300,000.
Based on survey conducted in India, BMW was awarded the highest rating in “Sales Satisfaction and Customer Satisfaction”. The facilitation event was held at Shangri-La’s Eros Hotel in New Delhi on 11th March, 2014. At the event, thrilled Mr. Philipp von Sahr, President, BMW Group India, said, “BMW India is committed towards being the leading luxury car company with ‘Delighted Customers’, ‘Strong Partners’ and most important ‘Sustainable Leadership'. We are incredibly proud that BMW India has ranked highest in Sales Satisfaction and Customer Satisfaction in the Indian luxury car segment. As the strongest and the most trusted automotive brand in India today, BMW India will continuously focus on setting new benchmarks in the luxury car market. We offer our customers an unparalleled luxury experience with exclusively authentic premium products, world-class dealerships and high quality after-sales services.”
