In order to improve sales in the highly competitive environment, Ford India has announced to offer several benefits on its cars. The company has started a new campaign- ‘Diwali Returns’, which will offer schemes and assured gifts to customers. This is a limited period offer, effective from today till December 7, 2014. Customers who will book Ford cars during this campaign stand a chance to win gifts worth up to Rs. 5 crore.
Announcing the campaign, Anurag Mehrotra, Executive Director Marketing, Sales and Service, Ford India, said, "We are recreating the fun-filled festive environment for our customers and their families to participate in as they get set to take home a great Ford product ahead of the New Year. With assured gifts worth Rs. 5 crore up for grabs, December certainly promises to be the best time to buy a Ford car."
The Diwali Campaign will also offer benefits including easy and low EMI options on Ford’s entire lineup, cash discount, exchange bonus, and lowered interest rates, etc. Customers can buy the Ford’s top-selling car- the EcoSport at reduced interest rates and EMIs of Rs. 9,999.
Benefits on Ford Cars
Ford Figo- Rs. 78,000
Ford Classic- Rs. 76,000
Ford Fiesta- Rs. 55,000
Ford Endeavour- Rs. 1.50 lakh
Adding to it, people can also win prizes worth up to Rs. 5,000 by joining Ford’s ‘Share & Win’ campaign running on its official Facebook fan page.
