Bajaj-Renault and Nissan have decided to bury the hatchet and are planning to make a fresh announcement soon about manufacturing of its ultra low-cost car. The project was getting delayed so far due to difference of opinion between Renault and Bajaj Auto related to branding of the car and its basic concept. While Renault wanted the car to be based on price, Bajaj Auto intended to brand the car as “more value for money.”
Both Renault and Nissan have existing partnerships in India. Nissan has a joint venture with Ashok Leyland to manufacture light trucks, while Renault has joint venture with Mahindra and Mahindra to manufacture passenger car model Logan. Renault has already announced that it intends to end up with only one partner in India.
Bajaj Auto’s MD Rajiv Bajaj had earlier announced this year that it intends to scrape the existing project and begin afresh as he does not agree with the existing views about branding of the car and its concept. The design team has come up with a new concept which has received approval from Renault chief as well.
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