The Germany based leading luxury car maker, Audi has witnessed a sharp fall in its market share in the Chinese market, as more young and rich buyers are going for options available in the portfolio of Mercedes Benz and BMW. The German auto giant Audi, which has been ruling the Chinese market for quite a few years, is now facing a stiff completion from the new generation cars of Mercedes Benz and BMW. The market share of the firm has dipped by 25 percent in last two years.
According to recent media reports in the local market, the brand Audi is now seen as a government vehicle, as it was registering 70 percent of its sales from government agencies about two decades back. Audi being tagged as a govt. car has made new buyers to shift towards the cars of other popular brands in this segment.
While the share of Audi dipped to 30 percent from 40 percent during first half of the year in Chinese market, its arch rivals Mercedes Benz and BMW are registering a boost in sales. In the first half of this year, Mercedes Benz sales surged 22% as compared to a jump of 16 percent in same period year 2009. On the other hand BMW, which is the largest luxury car maker in India, saw a surge of 25% from an earlier 21%.
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