Honda Siel Cars India Ltd. (HSCIL), the Indian unit of the leading Japanese car maker Honda, is offering a whopping Rs 1.75 lakh discount on selected variants of its premium hatchback Jazz. The move has been taken in a bid to boost the sales of the car in the Indian market, which hasn’t been performing as per the expectations so far.
In a statement given to reporters though, HSCIL spokesman said “We are not giving any discount. Discounts are offered at the dealer level depending upon the models and the variants of the car.” He added that the maximum discount goes up to Rs.1.75 lakh.
The sales figures of Jazz, which is the most expensive premium hatchback in its segment, stood at mere 643 units in the first quarter (April-June) of this financial year, registering a decline of 38.76 percent over the sales in the same period last year. The Honda Jazz model is currently available in the price range of Rs 7.15 to Rs 9.25 lakh, in the National Capital.
Meanwhile, the company is gearing-up to launch its much awaited small hatchback – Honda Brio – in the Indian market in the festival season in October. The car is expected to be carrying a price tag of Rs 5 lakh.
