A couple of years ago Tata, the Indian car-maker created a hype in the local car market with the announcement of world's cheapest car. The trend seemed to be reminiscent of Adolf Hitler days when Volkswagen Bettle was launched as the people's car in Germany. The most affordable version was none other than the Tata Nano – the little car you see parked outside most of the residential complexes. The numbers would have been a little higher if the car had hit off really well during its inception.
A senior official from Tata Motors said, “With the new Nano Twist, and the Nano eMax a few months back, we have begun this journey of a Nano portfolio that stands true to its brand essence: of a youthful, exciting car offering great value but, at the same time, builds in a different set of features to suit differing customer needs. With all the significant product changes, we have a really easy-to-drive car, great to maneuver, with a distinct individuality and colour and offering what no car can in this price range — a great style, entertainment and music, industry-leading power steering and more”. One of the major changes in the Tata Nano Twist is the optional power steering feauture. It is said that the owners of the older Tata Nano weren't actually pleased with the steering, and indeed did not enjoy navigating the car in heavy traffic. To address this longstanding issue, Tata Motors has incorporated an Electric Power Assisted Steering in the new Nano Twist.
Engine specifications have been retained as the earlier versions and the car is still powered by 624cc, inline twin cylinder engine that generates power of about 38 PS with 51 Nm of torque. Legroom and headroom has never been a problem with Tata Nano, the fresh upgrade too, carries the family lineage. Air-conditioning is the best in its class and works well even in high temperature conditions. The instrument cluster has undergone some changes and it now looks better with smart usage of LED lights.
The new car is also expected to hit off well with the younger crowd. The earlier portfolio as a 'Most affordable car' has now come up with an 'awesomeness' branding. The youth has definitely caught up with the new concept of driving a Tata Nano. As the car has just been launched in the market a while ago, concrete figures in terms of sales cannot be estimated.
