Volvo S60, the latest luxury sedan in Volvo’s India portfolio that marked its debut in the Indian market a few days back, is receiving an overwhelming response from the buyers in the Indian market. In just one week of its launch in the country, the S60 model has managed to receive over 100 bookings. The bookings of Volvo S60 model have now been choked till May 2011.
Thrilled by the response received by the S60 model in the country, Volvo is now looking forward to roll-out some more models in the Indian auto market in near future. At present, Volvo has a market share of mere 0.7 percent as compared to total sales of the segment of 2.2 million.
Moreover, the company is planning to expand its dealership network in the Indian market to 12 dealers by the end of the year. At present, Volvo has seven dealers in the Indian market that comprises of one each at New Delhi, Chandigarh, Mumbai, Coimbatore, Kochi Pune and Hyderabad. The five new dealerships will be rolled-out at Chennai, Bangalore, Kolkata, Jaipur and Ahmadabad.
According to Mr. Paul de Voijs, Volvo India Managing Director, the Indian luxury car segment is estimated to touch about 140,000 to 150,000 units by year 2020. He added that the company is very optimistic the market will continue to grow and gradually it will also become a significant player.
