Tough Road Ahead for JLR Brands in India

Tuesday 30 June 2009, 00:00 AM by Satish Kalepu

Tata Motors is planning to sell only a modest number of its luxury brand cars in India this calendar year. It aims to sell around 100-120 units in India which is a modest number. The Tata/JLR official did not specifically point out the numbers for the first year instead commented ““We are definitely looking at a certain number, but it is too small to talk about,” Mr Rajiv Dubey, President (Passenger Car Division), Tata Motors. “The company had earlier conducted a market study and found that JLR would sell around 120 units in the first year. However, it will wait for a month after the launch and analyse market response to finalise its import plans,” pointed the industry sources.

Tata Motors opened its first Jaguar-Land Rover showroom in Ceejay House, Worli, Mumbai on Sunday 28th June. The company will be retailing the cars through its premium car division and will sell Jaguar XF, XFR and XKR and Land Rover’s Discovery 3 and Range Rover models.

According to the Bob Grace, Director (Overseas Operations), Land Rover, it takes 12 weeks for a car to reach India thus the company will carry the stock according to the market demand. It may keep the cars at the customs warehouse till it receives confirmed orders which would prevent the company to pay the heavy customs duty on the imported cars.

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