A British electric vehicle company, Ultra Motor Company, will launch three new electric scooters in India by 2010. There is a rising demand for electric scooters in India and the company intends to cater to this demand in the country. It will launch one high end-scooter and two low priced models in India by next year. It already sells three models – Marathon, Marathon Light (low speed) and Velocity (high speed). All the models fall in the range of Rs. 18,000 – 34,000.
The new high speed model slated for the launch next year will be imported as completely-built from its mother plant in the UK. The company intends to invest Rs. 150 crores in India to increase its production capacity as well to manufacture the upcoming new low-priced models. It has already achieved a sales figure of 24,000 units in India last year which account for 22 percent of the total sale of electric vehicles in India.