Tata Nano, the cheapest small car in the Indian market, has crossed the crucial sales mark of 10,000 units in the month of April 2011. This is the highest monthly sales registered by the Nano model in the country since the company started delivering the car in the country in July 2009. According to the market watchers, innovative marketing ideas have made a considerable contribution to resuscitate the sales of the car.
It is to be mentioned here that the sales figures of the Nano model dipped to as low as 509 units in the month of November 2010, which forced the company to take a number of effective measures to boost the sales of the car. The company had offered an additional safety kit to all Tata Nano customers free of cost in December 2010, in a bid to make sure fool-proof safety of the engine compound of the car. The company had also started offering an easy and fast track finance option at very low rates to the interested Nano buyers.
However, the moves that made a big difference in the sales on Nano include the set-up of 210 'F Class showrooms' and tie-up with value retailer Big Bazaar that helped the company in gaining traction among the 150 million footfalls the retailer gets every year.
