Indian auto giant Tata Motors has been working on building a strong image for itself with newer technologies and improved after-sales support in the country. Recently, Tata Motors has come up with a new nation-wide campaign for 1.2 litre Revotron engine. To explain the technicalities better to the audience, the company has set-up five Revotron labs across major cities like Delhi, Mumbai, Bangalore, Ludhiana and Hyderabad.
Speaking more on the occasion, Ranjit Yadav, President and Head, Tata Passenger Vehicles Business Unit, said, "The Revotron 1.2T will power our upcoming cars, the Zest and the Bolt. To narrate this exciting technology story, in the most impactful way, we are engaging with our customers through various exciting platforms like the Labs, the multi-drive-mode game, holograms and unique digital and on-ground activations."
Tata Motors has reportedly been working on the launches of the Zest sedan which is due to be launched in August, followed by Bolt hatchback launch in September this year. Both the cars will be housed with the new Revtron 1.2 litre turbocharged, four cylinder petrol engine that develops a maximum power output of 85 Hp along with a peak torque of 140 Nm. Diesel variants of Zest and Bolt will be packed with a 1.3 litre Quadrajet diesel powertrain offering varied power output for Zest and Bolt. Tata Zest will be equipped with the VGT version of the engine churning out pinnacle power of 90 PS and peak torque of 200 Nm while the Bolt hatchback will get 75 PS and 190 Nm of diesel power-train. A five speed manual gearbox will be paired to petrol and diesel motors. Tata will bestow automated manual transmission on the diesel versions of Zest and Bolt.
In Mumbai, the company showcased Revotron Lab at Infinity mall located in Malad. From July 11th to July 13th, 2014, Tata Motors will also exhibit Revotron Lab at Viviana Mall followed by Inorbit Mall between 18th, July to 20th July, 2014. The Revotron Lab features dedicated zones that introduce customers to various benefits of the mill.
A 3D Revotron Challenge game is also a part of the Lab that gives participants an opportunity to enjoy a ride in Zest compact sedan where they can drive the vehicle in all three modes-Sport, Eco and City. For winning the game, a participant needs to engage the other player in right drive mode while picking up fuel drives. The game can be downloaded for free on mobile devices on Apple App Store and Google PlayStore and can also be played on-line on the Revotron micro-site.
