Tata Motors readying a fresh new hatchback for young Indian consumers

Thursday 07 February 2013, 10:07 AM by

Tata Motors, the country's largest automobile manufacturer, is working towards introducing a premium hatchback model, in order to take on segment leaders- Maruti Suzuki and Hyundai in the domestic passenger car market. The company has embarked on a steady strategy dedicated at changing its brand perception and overall outlook among domestic car enthusiasts. Tata Motors' upcoming hatchback will be trendier and sportier than all of its present models, and will be aimed at luring the young Indian consumers.

Tata Motors readying a fresh new hatchback for young Indian consumers | CarTrade.com
Hyundai i10 Pic

The upcoming Tata compact hatchback model is anticipated to come fitted with a 1.05 litre 3-cylinder engine in its diesel trim, whereas the petrol variant might incorporate a 1.2 litre turbo petrol motor. The company will pitch the new car against other segment contenders, namely Maruti Suzuki Swift, Ritz, Hyundai i10, Chevrolet Beat and Toyota Etios Liva in the Indian passenger car market.

At present, Tata Motors headed by Karl Slym, Managing Director (MD), has ensued a brand revamp strategy in the country. The company is working towards introducing new visually appealing and contemporary models to the domestic car enthusiasts so as to drive its sales in the Indian market. The upcoming hatch is expected to refurbish Tata Motors' image as a top car maker that can be associated with contemporary and stylish products. At present, the company is chided for its dated and bland Indian line up of cars. As per reports, Tata Motors is anticipated to spend Rs. 4,000 to 5,000 crore on developing new carlines over the next 3 to 5 years, for the domestic passenger car market. Hence, stunning cars with stylish design language could be expected coming from Tata Motors in the near future.

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