Tata Motors today began its nation-wide campaign under which it will exhibit its new best-in-class 1.2 litre Revotron engine. The company began its campaign by unveiling Revotron lab in five major cities of India-Delhi, Mumbai, Bangalore, Ludhiana and Hyderabad. The main objective of the campaign is to bring class leading features of the India’s first 1.2 litre MPFi Turbocharged petrol engine to customers’ notice. In Mumbai, the company showcased Revotron Lab at Infinity mall located in Malad. From July 11th to July 13th, 2014, Tata Motors will also exhibit Revotron Lab at Viviana Mall followed by Inorbit Mall between 18th, July to 20th July, 2014. The Revotron Lab features dedicated zones that introduce customers to various benefits of the mill.
A 3D Revotron Challenge game is also a part of the Lab that gives participants an opportunity to enjoy a ride in Zest compact sedan where they can drive the vehicle in all three modes-Sport, Eco and City. For winning the game, a participant needs to engage the other player in right drive mode while picking up fuel drives. The game can be downloaded for free on mobile devices on Apple App Store and Google PlayStore and can also be played online on the Revotron microsite.
Apart from the Lab, Tata Motors will also install hi-tech Revotron Holograms in across 75 dealerships of Tata Motors in India. The Revotron Holograms will exude virtual image of Narain Karthikeyan who will explain about the features and functions of the 1.2 litre Revotron engine.
A twitter activation has lso been initiated to eventually unveil the engine on the new Revotron Microsite-www.revotron.tatamotors.com. Prior to the unveiling, users on twitter were asked to use #RevUpTheRevotron with their tweets that bequeathed to the live counter on the microsite contributing to the 3,00,00 hours. This insinuates the number of hours spent on the research and development of testing of the engine.
The 1.2 litre Revotron engine has been built meticulously to offer of optimal power, performance and mileage.
