Tata Motors launched its new crossover model Tata Aria at the recent Delhi Auto Show 2010. The model displayed at the event impressed the onlookers and was received well by the Indian customers as it displays the functionality of an MPV with all capabilities of a large SUV. Tata’s new crossover utility vehicle is expected to be priced between Rs. 12.5 to Rs. 14.5 lakh in the Indian market.
“Tata Aria’s unique design and construction makes it robust, elegant and comfortable. The interiors, with three rows of theatre style seating, present a luxurious world of premium features comprising 3D surround sound, dimming roof lamps, in-dash built in GPS, a state-of-the-art infotainment system, multifunctional steering wheel, dual air conditioning with automatic climate control and cruise control. Top-of-the-line safety features include 6 airbags, ABS and ESP, offered by an Indian carmaker for the first time. Besides, the chassis frame comprising advanced hydro formed members, a stiffened body cage, and dual zone collapsible steering make the Aria one of the safest vehicles,” said an official release from Tata Motors.
Tata Aria has been designed over a period of three years by a team of around 150 engineers at its UK R&D design center.
