Skoda Auto India Private Limited, a subsidiary of the multinational Czech automotive major Skoda (part of Volkswagen Group), has launched a new ad campaign for its Rapid sedan in the domestic market on February 11, 2013. The new Skoda television commercial is aptly titled 'Driven by Excellence' and underlines the youthful spirit and elegant design language of the stylish luxury model. The Rapid saloon featured in the commercial signifies a young Indian’s penchant for excellence.
Expressing his views on the new enticing Rapid commercial campaign targeting domestic car enthusiasts, Kamal Basu, Head, Marketing, Skoda Auto India, was quoted as saying, “When one looks at Skoda Rapid, it creates instant affinity and once driven, amazes with the way it relates to the owner. In our latest TVC, Rapid marks a stature of excellence and the protagonist’s drive to achieve it. Rapid with its simply clever features, superior built, comfort, ride quality, safety credentials clearly accentuates its significance to an individual who yearns for nothing but the best. The campaign clearly highlights that ‘Excellence’ is in the DNA of the Skoda brand.”
Commenting further on the idea behind the latest Skoda Rapid commercial, Partha Sinha, Managing Partner, BBH, was quoted as saying, “The ŠKODA Rapid in many ways represents the idea of excellence. We needed to find the right context for excellence in Indian society. And what could be a better way than premium education to signify that in India? These people are the future of this country and locating the Rapid in this context does full justice to a product that’s a class apart.”
Interestingly, with a sole aim of promoting the Rapid model as more accessible option for Indian car enthusiasts, Skoda Finance Pvt. Ltd. is offering a mouth watering limited period EMI offer of Rs. 8,999 on the luxury sedan. Evidently, the exciting EMI option will surely lure Indian consumers towards investing in their dream car. Skoda Finance, a part of Volkswagen Finance Private Limited, has claimed that the offer is under way with immediate effect, but is valid as a limited period offer.
