Superstar Salman Khan has a habit of catching the nation into a collective frenzy with everything he does and entire India awaits his films, which are full of action and entertainment. Not only does he kills and beats bad guys in films, Salman is known for riding cool bikes and his upcoming film, Kick, will see the superstar ride Suzuki motorcycles, thereby taking the brand’s popularity to another level. Suzuki, the Japanese manufacturer, plans to cash in completely on this film by making its bikes as popular as possible. The firm will be running a contest on social media platforms like Twitter and Facebook to engage fans of the film and showing them the connection between Salman Khan and Suzuki.
Kick is a much-awaited film across the country as Salman Khan returns to the box office with yet another potential blockbuster on Eid. His association with Suzuki is not hidden to anyone as he is their brand ambassador in India. The firm, in the past, has collaborated with the Being Human foundation run by Khan several times. The trailer of Kick sees Salman ride GSX-R 1000 sports bike, which is a powerful and popular model famous across the globe. The other bike that Salman Khan would be seen riding is the Suzuki Intruder, a high end cruiser that is in direct competition with Harley Davidson, the cult American bike manufacturer.
Salman Khan, known for his brash and cool attitude, endorses a number of Suzuki bikes and also appears in the advertisement of Hayate. The audience of Kick is going to be huge and of an unprecedented level, which gives Suzuki a chance to market its products via the best possible way anyone can do in a film crazy country like India. In addition, when it is a Salman Khan film, everyone from a rickshaw puller to the Chief Executive Officer (CEO) of a company is likely to go and watch, which automatically widens the audience base by a huge margin. Experts feel that more than anyone else, it is the youth that will get impressed by seeing Salman ‘Bhai’s ride in the film, which is a great opportunity for Suzuki.
Suzuki has a pretty strong presence in the country as far as automatic scooters are considered and its Access 125 model has been a huge success. Nevertheless, a huge amount of improvement is required in the market for motorcycles and high-end sports bikes to reach a level that Suzuki has in other international markets. Known for its sports bikes, the firm has entered the low-end segment with the 250-cc Inazuma that got a price cut recently. Interestingly, it is only one of the few automakers that passed on the cut in price to its consumers, which got it praises throughout the country along with enhancing its reputation. Now, with the release of Kick, Suzuki will hope to take things to another level.
