Big names from Royal Enfield have shown their indications towards launching one big product every year from 2016 onwards. The brand has thus established a strong slope for itself on the success ladder. Siddhartha Lal, the CEO of Eicher Motors said that the company has not yet got a wide product list and looks forward to do the same. The brand will also primarily stay between the 250-750 cc segments. The 250 cc models might not have straight rivals in the market but the higher-end models might have some strong names such as Harley Davidson.
Lal said, “We are seeing the new products to come between 2016- 2018. We don’t have a very wide portfolio; we will keep it very tight and much focussed. We will keep it between 250- 750 cc approximately. Where we are, we will remain in that. You can expect one big product every year, in the next three- five years. The last new product that we launched was in 2013 and the next one will be probably 2016. In three years we will launch a full new product.”
The company has a strategy to boost the production output for improving the services to its customers. The waiting period has been reduced from nine months to five months Lal also indicated that the company is also targeting to bring down the waiting period as well as increasing the production capacity. It is targeting to touch 50000 units from the current 300000.
Lal also said, “Yes it’s reducing. So our peak waiting period of 9 months; now it’s coming down to 5 months. We will be expanding our capacity. Beginning of this year, we were around 30,000, beginning of last year we were around 20,000. And by the beginning of next year, we will be around 50,000. All these are thousands per month capacity. The capacity is growing very rapidly, its allowing us to reduce the waiting period. It’s pretty mystic that you have to wait for a vehicle. I don’t want to rely on that for selling our motorcycles in the long term. We are building a lot of ecosystem, a lot of rides. A lot of work is being done to keep that aura of brand, and not just waiting period.”
