Hero MotoCorp has been a strong player in the Indian two-wheeler segment who has been leading the race in the consumer bike segment in India. To stay on top of the chart, the Indian bike-maker had roped-in Tiger Woods, Golfing legend to represent the brand as its ambassador. To take things to the next level, the company now plans on roping-in football superstars namely Cristiano Ronaldo and James Rodriguez to build its image in European and South American markets.
A statement released by the company in this regard states that, “As we expand our global footprint, we will have a combination of global and local icons as our brand ambassadors as part of our brand-building initiative. However, currently there is no particular name which is under discussion. This is, therefore, speculative information.”
The company has also reportedly signed Sardar Singh, Indian hockey captain as the brand's ambassador for three years. Speaking more on the occasion, a source from the company said, “Tiger Woods wouldn't have too much traction in South America, while Rodriguez is a local hero and since he is just 23, he would have a longer shelf life as brand ambassador.”
Source: TOI
